From music industry life, to #MomLife. I’m all about documenting my adventures in modern motherhood, while running an award-winning music lifestyle blog. I had no idea my public leap into motherhood would launch a new brand, but it did. Read on!

Sandra Olinger So Modern Life influencer blogger

Digital Presence Since 2008

I’m the founder / owner of Los Angeles-based music lifestyle blog, Grimy Goods. My blog was founded in 2008 and is a hip resource featuring all things indie music, concerts, music festivals and all the cool things that come along with that world — such as travel and fashion. This was (and still is) my life for the past decade.

With Grimy Goods I have a staff of about 15 writers and photographers covering the music scene in and around Los Angeles. For the past 5 years, Grimy Goods has held the #1 Google result for its coveted keywords “Los Angeles Music Blog.”

My Personal Lifestyle Brand

Fast forward to 2017 and I’m a new mom! In just two years, my modern motherhood lifestyle brand SO Modern Life (formerly known as Grimy Diapers) has become a highly recognized name, and a voice for new moms who want the #RealTalk and still want to live a fun life!

Halloween in LA

Just because you have a child, it does not mean your life ends. You have no idea how many people told me: “say goodbye to your fabulous life!” or “no more traveling for you.” SO Modern Life is to show modern moms (and dads) that you can have your kiddo and your awesome lifestyle too.

Unique, Elevated, Honest Content

Thanks to my husband, who is a pro behind a cinema and still camera, I’m able to deliver beautiful photography and polished videos. He has taught me a lot and we also work together on larger projects. A lot of my content is agency-quality delivered at a fraction of the cost. While I love creating high-end content, I also like to keep it less glossy in my Stories and certain heartfelt posts. I’m a very raw and honest person, and pretty much show all behind the scenes in my Stories.

All about that quality-not-quantity ethos.  

In a time where sponsored influencer posts have become generic endless fodder, my audience values my word and the brands I recommend to them. I’m very picky with the brands I work with, and always makes sure that my feed is majority non-sponsored posts. This is a selective win for me, my fans and the brands I collaborate with. Most importantly, it does not turn-off my followers, instead it promotes an honest, engaged discussion.

My lifestyle and content revolves around my adorable daughter, my handsome hubby, world travel, date nights, weekend getaways, camping, hiking, self-care, vintage motorcycles, concerts & music festivals, fashion, and our many outings in and around our home of Los Angeles. We love to explore and live life to the fullest. We make sure our toddler is a part of that journey! She’s already explored to 3 countries with us.

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A Bit of Accolades:

I have a professional background in digital marketing, brand strategy, SEO content writing, video solutions and photography. Before blogging, before ‘grammin’ — I am a digital marketer. I’ve had a career in digital marketing for over 15 years and have worked on both side of the spectrum: as an influencer and as the brand that chooses which influencers to work with. To name a few: Adventist Health, iHeartMedia, Dream Water and more.

Through my blog Grimy Goods, I have worked with notable brands such as Converse, GoPro, Vans, Schott, iHeartMedia, Sonos, Live Nation, Goldenvoice, Spaceland Presents, The Bowery, Bacardi, Jameson, Sailor Jerry, and many more.

My blog posts and I have been featured on KTLA Channel 5, Los Angeles Magazine, ALT987 FM, Buzzfeed, Cosmopolitan , and I was awarded “Best Concert Instagram” via the LA Weekly Web Awards.

I’ve spoken on numerous industry panels, presented twice at the Adelante Mujer Latina Conference in Pasadena and I’ve hosted and produced various  live events & activations.

With my new brand SO Modern Life, I’ve created high end video and photography for: BLACK + DECKER, Beautycounter, SPLENDA, WaterWipes, UPPABaby, Pacifica Hotels, HelloFresh, Black Cow Vodka, REEF, Kid Kraft, LATHER, eBags, GarageSmart and many more awesome brands I personally use and love.

If  you’ve made it this far, I thank you for taking the time to read my “about me” tout!

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