From the glitz, glam and grime of music industry life, to the “grimy diapers” of #MomLife. I’m all about documenting my adventures in modern motherhood, while running an award-winning music lifestyle blog, and now, this here modern mama lifestyle blog. I had no idea my public leap into motherhood would launch a new brand, but it did. Read on!

Sandra Olinger So Modern Life influencer blogger

Digital Presence Since 2008

I’m the founder / owner of Los Angeles-based music lifestyle blog, Grimy Goods. My blog was founded in 2008 and is a hip resource featuring all things indie music, concerts, music festivals and all the cool things that come along with that world — such as travel and fashion. This was (and still is) my life for the past decade.

Prior to founding Grimy Goods I was a music journalist for several years with bylines and cover stories for San Diego Reader, Los Angeles Magazine, SKINNIE magazine, Rime magazine and more.

With Grimy Goods I have a staff of writers and photographers covering the music scene in and around Los Angeles. Over the past decade, I have created numerous evergreen blog posts that organically rank first page with Google for coveted key words (including Coachella Fashion Tips).

My Personal Lifestyle Brand

While pregnant with my daughter Victoria Bowie, I launched my alternative-motherhood brand SO Modern Life. Here, I share my personal lifestyle as a new Latina mama, wife, blogger and content creator. I’m bilingual and often post in Spanish and (Spanglish).

I want SO Modern Life to be a community that empowers mothers and parents through engaging content, #realtalk and social transparency. Just because you have a child, it does not mean your life ends.

You have no idea how many people told me: “say goodbye to your fabulous life!” or “no more traveling for you.” SO Modern Life is to show modern moms (and dads) that you can have your kiddo and your awesome lifestyle too.

We live a modern parenting lifestyle and take our child everywhere we go. Whether it’s a vacation to Italy or camping in Joshua Tree, perhaps a concert, music festival — and even our favorite restaurant / bars — we live life the the fullest with our little girl.

Unique, Elevated, Honest Content

Thanks to my husband, Bryan Olinger, who is a pro behind a cinema and still camera, I’m able to deliver beautiful photography and polished videos. He has taught me a lot, and we also work together on larger projects. A lot of my content is agency-quality delivered at a fraction of the cost.

While I love creating high-end content, I also like to keep it less glossy in my Stories and certain heartfelt posts. I’m a very raw and honest person, and pretty much share all behind-the-scenes in my Stories.

All about that quality-not-quantity ethos.  

In a time where sponsored influencer posts have become generic endless fodder, my audience values my word and the brands I recommend to them. I’m very selective with the brands I work with, and always make sure that my feed is majority non-sponsored posts. This is a selective win for me, my fans and the brands I collaborate with. Most importantly, it does not turn-off my followers, instead it promotes an honest, engaged discussion.

My lifestyle and content revolves around my adorable daughter, my handsome hubby, world travel, date nights, weekend getaways, camping, hiking, self-care, vintage motorcycles, concerts & music festivals, fashion, and our many outings in and around our home of Los Angeles. We love to explore and live life to the fullest. We make sure our toddler is a part of that journey! She’s already explored to 3 countries with us.

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A Bit of Accolades:

I have a professional background in digital marketing, brand strategy, SEO content writing, video solutions and photography. Before blogging, before ‘grammin’ — I am a digital marketer. I’ve had a career in digital marketing for over 15 years and have worked on both side of the spectrum: as an influencer and as the brand that chooses which influencers to work with. To name a few: Adventist Health, iHeartMedia, Dream Water and more.

Through my blog Grimy Goods, I have worked with notable brands such as Converse, GoPro, Vans, Schott, iHeartMedia, Sonos, Live Nation, Goldenvoice, Spaceland Presents, The Bowery, Bacardi, Jameson Whiskey, Sailor Jerry, and many more.

My blog posts and I have been featured on KTLA Channel 5, Los Angeles Magazine, ALT987 FM, Buzzfeed, Cosmopolitan , and I was awarded “Best Concert Instagram” via the LA Weekly Web Awards.

I’ve spoken on numerous industry panels, presented twice at the Adelante Mujer Latina Conference and I’ve hosted and produced various live events & activations.

With my new brand SO Modern Life, I’ve created high end video and photography for: Nissin Top Ramen, Stay Alfred, BLACK + DECKER, Beautycounter, SPLENDA, WaterWipes, UPPABaby, Pacifica Hotels, HelloFresh, Black Cow Vodka, REEF, Kid Kraft, LATHER, eBags, GarageSmart and many more awesome brands I personally use and love.

If  you’ve made it this far, I thank you for taking the time to read my “about me” tout!

Past Work:

Fully Produced Digital TV Commercial for Green Chef


Nissin Top Ramen

Stay Alfred


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A post shared by Sandra Burciaga Olinger (@grimydiapers) on

My Magic Mud